Product leadership, platforms and integrations.
Fifteen years across executive teams, engineering and integration partners.
I scope, I ship, then I measure real usage and adjust.
Previously at
Expertise
Four ways to work together
I stay until the numbers confirm it works.
Your teams keep what we build and can run it without me.
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Fractional product leadership
I structure the team, the roadmap and the governance, hold the course with your leadership team, and bring your PMs up to full autonomy.
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Platforms & integrations
iPaaS, public APIs, partner ecosystem. Your Sales, Success and Support teams onboard a customer without going through engineering.
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AI for product teams
I start from the use cases that survive contact with production. I equip your teams, then put in place the rituals and knowledge-sharing that keep the practice alive once the novelty wears off.
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Early-stage product engineering
Pre-seed and seed. I scope, prototype and ship your first product with you, before you have a team to lead.
Background
Patrick Ferreira, the person behind Nova Ferra
Engineer by training, fifteen years in product. I rebuilt GRDF's intranet, shipped Sanofi's internal app across twenty countries, built SeLoger's marketplaces and AVIV's notification engine. For the past four years I ran the integration platform of a B2B SaaS vendor: strategy, a team of eight, operations.
I also build my own products. PhotoReport serves around a hundred B2B users in construction. Pilot Home Control passed 10,000 users on the App Store.
Full background on LinkedIn- ×2
- conversion rate on the alerts, after the rebuild
- 4 bn
- notifications a year
- 1 week → 1 hour
- to set up an integration, before and after
- 10 teams
- aligned on one platform
Something in mind?
Tell me about your context and what you’re trying to unblock. I reply within 48 hours.